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UX RESEARCH

FAILED BUSINESS CASES?

At Digicap we understand the importance of experience design so well in its delivery of the campaign or business case that we are willing to back ourselves on the improvements we can identify and make. We do not go a day without identifying issues with usability that impacts the conversion and usage experience and hence the marketing, sales and operating effectiveness of online campaigns and platforms. 


And the famous case of the 8,000 calls to the call centre after a minor ‘user experience’ design change is testament to the dangers of leaving your experience designs in the hands of the “i like it this way” management style!

DESIGN TESTING

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PROJECTS IN 6 YRS

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INTEGRATED SOLUTIONS

Digicap can help you define, design, audit, architect, and or manage the development of your digital assets (websites / apps / crm etc) and you can be confident in knowing that our corporate experience will underpin the rigour of our solution designs. But will never hamper the flexibility in thinking that we would consider.  

OUR OTHER SERVICES

 

ANALYTICS

Audiences, audits, real time dashboards, interrogation and competitor reviews. Google | DMP’s

CONTENT DESIGN

From Facebook to Youtube, Twitter to Pinterest we create and deliver bespoke social media campagins.

MEDIA

Fully integrated media strategy, planning, buying, optimisation and programmatic.

 

AUDIENCE STRATEGY

Fully integrated media strategy, planning, buying, optimisation and programmatic.

DATA

Planning and designing content for social media and onsite SEO.

 

PERFORMANCE OPTIMISATION

Media, Keyword, content and landing page optimisation. Delivering increased leads and sales conversions.

 

COMMUNICATIONS

Planning, crafting, designing and delivering multichannel campaigns.

 

INFORMATION ARCHITECTURE

Information architecture so that the language you use enables user flow

 

PHYSICAL & DIGITAL

User context, device, and environment are critical inputs when you design for staff, customer and stakeholder outcomes.

SOCIAL MEDIA

Platform strategy, social profile optimisation. audits and content planning.

UI / UX DESIGN

Researching, designing and testing interfaces from prototype to full blown solution.

UX RESEARCH

Research and designing persona and audience research.