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INFORMATION ARCHITECTURE (IA)

IA: Commercially Beneficial?

Up until the project is delivered, no-one in the organisation value IA. Infact, there is often (way to much) debate about the value and effort or researching and segmenting products, services, user tasks, audiences and demogrpahic profiles using language technicques.


Yet, the minute you are live and everyone starts using your interactive app, website or tool, you’ll hear all about the issues with discoverability and ease of use. 


This about the traffic on our roads. It is the IA of traffic systems that stops us all from dying on a daily basis. Think about food labelling and or rides at a carnival. Its the use of images, symobols and language that ensures we are safe everyday. And whilst most IA in our organisations and communications is not life or death, it is more than likely, the difference between loved brands that make life easy and simple and despise brands that insult customers with the need to have to “work it all out”. And with Voice now here, its going to be even more important. With SEO and now Voice Search, you will need to be ready.


DELIVERING UP TO

%

USER IMPROVEMENT

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GET YOUR IA RIGHT

Indepth stakeholder interviews, customer interviews, tree analysis and testing, card sorting, real time trends, and keyword volume, value and density analysis and testing enables Digicap to comfortably find the language of the common user, and the language of your brand. Making your interactive experiences “on brand” and “simple”. 


Language is the most sophisticated, and yet easiest of all the communications use and understand. Its breadth enables nuance, tone and timbre. Let us work with you on improving experience, acquisition and adoption by developing your IA using our task based methodology.

OUR OTHER SERVICES

 


ANALYTICS

Audiences, audits, real time dashboards, interrogation and competitor reviews. Google | DMP’s

CONTENT DESIGN

From Facebook to Youtube, Twitter to Pinterest we create and deliver bespoke social media campagins.

MEDIA

Fully integrated media strategy, planning, buying, optimisation and programmatic.

 

SOCIAL MEDIA

Platform strategy, social profile optimisation. audits and content planning.


AUDIENCE STRATEGY

Fully integrated media strategy, planning, buying, optimisation and programmatic.

DATA

Planning and designing content for social media and onsite SEO.

 

PERFORMANCE OPTIMISATION

Media, Keyword, content and landing page optimisation. Delivering increased leads and sales conversions.

 

UI / UX DESIGN

Researching, designing and testing interfaces from prototype to full blown solution.


COMMUNICATIONS

Planning, crafting, designing and delivering multichannel campaigns.

 

INFORMATION ARCHITECTURE

Information architecture so that the language you use enables user flow

 

PHYSICAL & DIGITAL

User context, device, and environment are critical inputs when you design for staff, customer and stakeholder outcomes.

UX RESEARCH

Research and designing persona and audience research.