How to Create the Perfect Digital Marketing Dashboard?

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Why does your brand need to create a digital dashboard? Organisation. Having an organised list of your marketing efforts will help you better marketing decisions and assess the effectivity of your marketing schemes. Also, it helps you monitor your progress and keep you on track with your goals.

While the digital world is constantly changing its trends to keep up with the preferences and demands of consumers, your organisation must also have a marketing dashboard to know which strategy you need to modify to cater to these trends.  

Digital Marketing and KPIs

For an online brand to earn success in the digital world, it is essential to optimise tools that measures and analyses marketing efforts’ effectivity. One way to check your marketing performance is to use VQVC mnemonic to build a better marketing framework. Also, having a framework for digital KPI will help cover marketing funnels relative to your industry.

Here is an example:  

Digital Marketing Dashboard data

VQVC is a robust and effective mnemonic that can help brands review objectives and know whether or not your organisation is using the right metrics to measure performance. While some companies only assess volume measures, the quality, value and cost are often absent in their marketing dashboard which is also equally important.

VQVC

Volume Measures: identifying and measuring unique visitors, visits, and page views.

Quality Measures: assessing conversion rates that turned to leads and sales and looking closely at bounce rates and visit duration.

Value Measures: setting goals per visit and revenue for every click on your page with the inclusion of the overall revenue for every transaction cost.

Cost Measures: using Google Analytics to measure the overall cost.

Your Business Requirements

Comparing long-term performance: your KPIs must be measured month-on-month and year-on-year to identify significant changes in performance, organic search and other digital marketing factors that impact your overall cost and sales.

Comparing your brand’s performance against your target sales: if you set a forecasted sales, in the beginning, you will need to compare your marketing efforts and performance if your projected target is feasible. By doing so, you will be able to make use of data-driven marketing schemes to incorporate into your marketing efforts and overall user experience to reach your goals. 

Annotations and notes: having a dashboard helps you point out and highlight changes and performance quality on a weekly basis. It helps you closely look at alterations in your websites features and campaign effectivity.

Review existing and new visitors: if your website is operating through transactions, with a comprehensive dashboard, you will be able to identify how many of your existing customers became loyal and how many new customers are exploring your site.

A digital marketing dashboard is the brands’ intangible business records that you can easily access and edit whenever a trend has sprouted or some changes in your schemes need boosts. There are several digital dashboard tools you can choose from that best fit your unique business operations, needs, and wants. Tableau Supermetrics, Klipfolio, or DashThis are just a few you can use. Google also has free tools organisations use to assess their marketing efforts’ effectivity. Hence, as a brand owner, it is important to have organised records of your operations to build a resilient competitive brand online.  

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