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DATA

DECISIONS:
INTUITION, INSIGHT
& VALIDATION

Data science is either the source of insight or the validation of intuition.

We collaborate with clients to quickly establish highly effective data management solutions, that deliver real time reporting dashboards, accompanied with valuable insights and recommendations.

With AI coming, the quality and structure of your Audience Data now matters more than ever. Dynamic capabilities such as remarketing, channel optimisation, product and pricing personalisation,  requires knowing who your audience is, what they are engaging with you on and when they engage, is going to be critical. Similarly we utilise data sources and platforms to help inform clients and make better real time business decisions.

Regardless of our clients data maturity, our Audience First approach to data planning across channels, is going to be critical to defining, designing and driving your customers experiences, you rmedia planning, your messaging, your conversion offers and, of course, your businesses outcomes.

REAL TIME ANALYTICS

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END TO DELAYED REPORTING

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GOOGLE DATA SUITE

Digicap works across the google suite, and many other data platforms.Integrating channel, media, marketing, CRM and sales data into live dashboards, and or performance reports. 

OUR OTHER SERVICES

 

 
ANALYTICS

Audiences, audits, real time dashboards, interrogation and competitor reviews. Google | DMP’s

CONTENT DESIGN

Planning and designing content for social media and onsite SEO.

MEDIA

Fully integrated media strategy, planning, buying, optimisation and programmatic.

SOCIAL MEDIA

Platform strategy, social profile optimisation. audits and content planning.

 
AUDIENCE STRATEGY

Fully integrated media strategy, planning, buying, optimisation and programmatic.

DATA

Data strategy that leverages existing, identifies new and interrogates for ROI.

PERFORMANCE OPTIMISATION

Media, Keyword, content and landing page optimisation. Delivering increased leads and sales conversions.

UI / UX DESIGN

Researching, designing and testing interfaces from prototype to full blown solution.

 
COMMUNICATIONS

Planning, crafting, designing and delivering multichannel campaigns.


INFORMATION ARCHITECTURE

Information architecture so that the language you use enables user flow

PHYSICAL & DIGITAL

User context, device, and environment are critical inputs when you design for staff, customer and stakeholder outcomes.

UX RESEARCH

Research and designing persona and audience research.