Time is the greatest resource of all. And we are all increasingly short of it. So, if your content is not well written, well produced and or well designed, then you are unlikely to get the attention of even your most fervent brand loyal.
The advent of data design and visualisation, the distribution of video through literally hundreds of online / mobile platforms and the very ability to interact with content has changed the fundamental concept of communications and engagement.
Still, most organisations still take a very linear and simplistic aproach to broadcast text and short copy lines on “advertising”.
PIECES OF CONTENT
Digicap can help your organisation unlock the potential of the content already in your organisation and that your audience desires. Content planning, content imagination, creation, & content production. Then we help destribute it to the audiences we already identified!
Audiences, audits, real time dashboards, interrogation and competitor reviews. Google | DMP’s
Planning and designing content for social media and onsite SEO.
Fully integrated media strategy, planning, buying, optimisation and programmatic.
Platform strategy, social profile optimisation. audits and content planning.
Fully integrated media strategy, planning, buying, optimisation and programmatic.
Data strategy that leverages existing, identifies new and interrogates for ROI.
Media, Keyword, content and landing page optimisation. Delivering increased leads and sales conversions.
Researching, designing and testing interfaces from prototype to full blown solution.
Planning, crafting, designing and delivering multichannel campaigns.
Information architecture so that the language you use enables user flow
User context, device, and environment are critical inputs when you design for staff, customer and stakeholder outcomes.
Research and designing persona and audience research.