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AUDIENCE STRATEGY

Audience Strategy - Advantage.

For 6 years Digicap has worked with clients to deliver market leading and performance driving Audience strategies. Connecting outbound media, creative message, content, and audience with inbound dynamic web channel landing page experience optimisation.


So much more thanb CRO, Digicap is a market leader inf full commmuications experience design and optimisation. To the point where we are connecting CRM, CMS and Media strategy to create cluster based communications marketing on behavioural and pyschographic data.


The results of which have seen our clients grow faster than market, and in one case win a state election. 


Strategically

m+

Audiences Managed

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Be ahead of the market.

Digicaps strateg methodology enables clients to better focus on delivering measurable performance outcomes through the planning and allocation of finacial resources to the right mix of outbound marketing tactics and inbound experience design. An audience strategy helps define the creative, media, channel budget mix $.

OUR OTHER SERVICES

 


ANALYTICS

Audiences, audits, real time dashboards, interrogation and competitor reviews. Google | DMP’s

CONTENT DESIGN

Planning and designing content for social media and onsite SEO.

MEDIA

Fully integrated media strategy, planning, buying, optimisation and programmatic.

 

SOCIAL MEDIA

Platform strategy, social profile optimisation. audits and content planning.


AUDIENCE STRATEGY

Fully integrated media strategy, planning, buying, optimisation and programmatic.

DATA

Data strategy that leverages existing, identifies new and interrogates for ROI.

PERFORMANCE OPTIMISATION

Media, Keyword, content and landing page optimisation. Delivering increased leads and sales conversions.

 

UI / UX DESIGN

Researching, designing and testing interfaces from prototype to full blown solution.


COMMUNICATIONS

Planning, crafting, designing and delivering multichannel campaigns.

 

INFORMATION ARCHITECTURE

Information architecture so that the language you use enables user flow

PHYSICAL & DIGITAL

User context, device, and environment are critical inputs when you design for staff, customer and stakeholder outcomes.

UX RESEARCH

Research and designing persona and audience research.