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ANALYTICS

Linking Data & Balance Sheet Goodwill.

In 2018 organisations are beginning to fully understand that in a Digital- AI Enabled world, data is the greatest assets of all. The better the data, the better the reporting, decision making and the AI / Machine Learning.


This market insight is why Digicap has spent the last 6 years driving the Audience Strategies (1st Party Data) of our clients. 


As a result we have successfully established and implmented data driven strategies that have delivered significant business performance outcomes across a series of critical business functions, and tactical measures. 


Digicap understands the three tiers of data required for creating effective reports for capability, budget management and decision making.


The process of defining the measurement and reporting requirements for

  • Marketing / Sales and Channel Function
  • Media Attribuion and Performanc Optimisation
  • SEO & Search Performance
  • Digital Channel Performance 
  • Campaign Performance
  • Creative performance and optimisation is our area of expertise.
  • Market Sizing and Compeitor Performance.


Auditing, Benchmarking, Defining, Implementing and Managing Data / Reporting




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DATA SOLUTIONS

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START WITH SIMPLE

Digicap recommends starting with a clear data vision. And then taking a series of key steps to get from Data Lake to Data Decision Matrix. And then, with the benefit of our experiences visual designers, create communications approaches that quickly and effectively expose insights. Get you project funded, get your bonus paid – because you started with a sensible and practical approach to data.

OUR OTHER SERVICES

 


ANALYTICS

Audiences, audits, real time dashboards, interrogation and competitor reviews. Google | DMP’s

CONTENT DESIGN

Planning and designing content for social media and onsite SEO.

MEDIA

Fully integrated media strategy, planning, buying, optimisation and programmatic.

 

SOCIAL MEDIA

Platform strategy, social profile optimisation. audits and content planning.


AUDIENCE STRATEGY

Fully integrated media strategy, planning, buying, optimisation and programmatic.

DATA

Data strategy that leverages existing, identifies new and interrogates for ROI.

PERFORMANCE OPTIMISATION

Media, Keyword, content and landing page optimisation. Delivering increased leads and sales conversions.

 

UI / UX DESIGN

Researching, designing and testing interfaces from prototype to full blown solution.


COMMUNICATIONS

Planning, crafting, designing and delivering multichannel campaigns.

 

INFORMATION ARCHITECTURE

Information architecture so that the language you use enables user flow

PHYSICAL & DIGITAL

User context, device, and environment are critical inputs when you design for staff, customer and stakeholder outcomes.

UX RESEARCH

Beautiful, pixel perfect digital design that engages and inspires.